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How to Build Company Culture in a Remote World

In an unpredictable time of change and uncertainty, one thing remains the same – our craving for belonging. This universal human concept of not only feeling connected but also included is stemmed from research on psychological needs. Creating a sense of belonging in an organization can strengthen company culture, even if it through a virtual platform, and can also have multiple benefits for the organization.

  • 88% of employee believe a strong company culture is key to business success

  • Positive work culture is linked to higher rates of employee engagement, which has been shown to improve productivity and profitability

  • 46% of job seekers cite company culture as very important while 88% of job seekers cite company culture as at least of relative importance

  • Employees who don’t like their organization’s culture are 24% more likely to quit

  • 37% of workers think employers should make efforts to change organizational culture to ensure a good work-life balance

  • 90% of employees believe their well-being programs positively affect work culture

Here are six tips to growing your company culture:

  1. Clearly define or redefine your organizational values

  2. Communicate the organizational values with your team

  3. Encourage an environment of open communication and feedback

  4. Set expectations on communication methods

  5. Provide remote social events for your team

  6. Measure your remote team’s employee engagement

By creating autonomy and fostering an environment of inclusion, you are creating a positive organizational culture while also allowing employees to participate as little or as much as they would like. If we are thinking long term, it is possible that many organizations will keep some, if not all, employees remote. This is why creating a sense of belonging whether in the office or through the camera is crucial for the foundation of your company’s culture.

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